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Just Lodges

CASE STUDY

Just Lodges

Just Lodges is a vast database of holiday lodges and log cabins available to buy or rent throughout the UK.

The site lists holiday lodge developments as well as individual properties, acting as a one-stop site for potential customers. We worked with the team there to make sure that their website was as impressive as their listings!

MOBILE - HONED

With mobile traffic increasingly gaining in volume making sure that the site was optimised for a range of device types was a key element in the site refresh. Working with a ‘mobile-first’ mentality we made sure that all of the site’s elements had been carefully considered and that users would receive the same great experience no matter how they’d accessed the site.

PARK MANAGEMENT

With a huge selection of holiday parks featuring on the site, it was important to allow the resorts to act as true partners, with the ability to update their own profiles in order to attract customers. To do this we developed a bespoke user-friendly dashboard for park owners to log in through, allowing them to access the details for their own park while keeping the main site secure. By allowing owners to update images and videos and to maintain the accuracy of their listings we were able to significantly reduce the Just Lodges team’s administrative burden, freeing them up to focus on providing excellent customer service and in turn boosting visits and therefore revenue for the parks.

Just Lodges
Just Lodges
Just Lodges

IMPROVING THE PITCH

The main admin portal was developed with the ability to extensively report on usage statistics, allowing the Just Lodges team to keep track of both their clients and users, helping them to tailor the site to potential customers and to advise the parks on increasing visitor numbers. With full control over the entire site, the team have been able to really refine their offering, making use of a more comprehensive understanding of customer behaviour.

Building on this, the portal also allows the management of dynamic advertising banners, allowing the team to highlight popular sections of the site in order to maximise click-through potential and improve the customer experience.

HAPPY CAMPERS

Since go-live we’re pleased to report that Just Lodges have been receiving excellent feedback, with the parks revelling in the ability to update their own listings. We’re thrilled to see them going from strength to strength, and look forward to working with them further in the future.

"After working with the same web developers for 12 years we felt the time was right for a change to look for fresh ideas and new options. Conveniently a colleague had also wanted a change and found Website Vision and she gave us a glowing reference. She wasn't wrong.

Everyone at Website Vision has always been receptive to the new facilities for our clients we have suggested and have offered their own ideas along the way.  In fact, their stock phrase always seems to be - ‘Not a problem!’

Would we give them a reference? – ‘Not a problem!’ - of course we would - without a doubt."

Pauline Bruton
Bruton Solutions Ltd

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