CASE STUDY

Paignton Zoo

Paignton Zoo is one of the South West's leading visitor attractions, and is known to locals and tourists alike as a vital destination to visit when in Paignton. They are also a registered charity who carry out lots of conservation work every year as part of the Whitley Wildlife Conservation Trust.

WEBSITE GOALS:

The Paignton Zoo website was designed to primarily appeal to the general public as a visitor destination, but also keeping  conservation always visible in some way to keep this in visitor's minds.

Some of the key aims for this project were:

  • Very comprehensive CMS allowing the client to keep their website content and imagery as up to date as possible
  • A frequently updating homepage based upon latest news, events and upcoming shows at the Zoo, giving visitors a reason to return often to find out what is happening.
  • Prominent options to share content found on the site to a variety of social media websites.
  • A bespoke "day planner" to allow visitors to find items that interest them and make an itinerary to take with them on the day.
  • A new design based around a new brand guideline and brochure campaign.
Paignton Zoo
Paignton Zoo
Paignton Zoo
Paignton Zoo

Project Results

"We are absolutely delighted with our new fully responsive website. Website Vision have seamlessly combined great design with superb functionality. From the initial concept through to the official launch, Website Vision worked closely with us to deliver a website that was totally on brief and even exceeded our expectations.

The team at Website Vision are highly skilled and professional but also easy to work with and I would not hesitate to recommend them."

Katherine Sobey
Marketing Manager - Paignton Zoo

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