With such a variety of content on their website, The Milky Way required a Content Management System (CMS) that would facilitate ease of management in order to keep visitors up to date with when the attraction is open, and what will be on on a given day. Our latest platform offered just that, with the addition of bespoke functionality to cater for the required integration between different sections of the website.
Working in coordination with the graphic design agency responsible for refreshing The Milky Way's brand, we designed a website that reflects the colourful and playful nature of the new brand by incorporating bold angles, textures and animations. A key focus of the new website was to target visitors on mobile devices, so the website was designed and built mobile first, focussing on ensuring page load times stay fast while keeping overall impact high.
Carefully positioning of ticketing links throughout the user journey, and a consistent transition from website to ticket purchase encourage visitors to buy their tickets online with minimal obstruction.