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Kents Cavern

CASE STUDY

Kents Cavern

Formed 2.5 million years ago and occupied by early humans in the Stone Age, Kents Cavern is an extensive show cave.

Visitors are able to learn about the history of the caves from the first human inhabitants through to its rediscovery in the Victorian period. Already a popular tourist attraction, the team there were keen to promote their important education, conservation, and heritage messages; we worked with them to provide a website which does just that.

DIVERSE AUDIENCES

Kents Caverns’ target audience is incredibly diverse, including locals, tourists, families, schools, groups, and anyone interested in conservation. Being able to appeal to this varied market was key and we tackled it head-on by incorporating audience-specific links into the main menu header as well as including a selection of panels on the homepage for the Kents Cavern team to adapt as necessary, allowing targeted and relevant content to be kept up to date at all times.

As part of this, we also built in a clear customer journey, highlighting the ability to book online and making sure that ticket links were included unobtrusively on relevant pages to help customers to find them when they wanted them.

Kents Cavern
Kents Cavern
Kents Cavern

EASY MANAGEMENT

In order to keep their website constantly up to date the Kents Cavern team needed to have an easy to use CMS which they could manage themselves, rather than waiting on third parties. We were able to build their new site on our flexible CMS platform which allowed straightforward editing of both the site itself and its content in-house to ensure that the site remains up to date with the latest information, keeping visitors informed and engaged.

EXCEEDING EXPECTATIONS

With the site now live Kents Cavern are going from strength to strength, promoting their key messages to an ever wider audience while enjoying strong visitor numbers. We’re excited to see them doing so well and look forward to working with them further in future.

"Thank you to everyone at Website Vision for interpreting our brief and creating a website that is not only visually stunning but highlights our attraction in an incredible way. It was important as a business that we could communicate with our customers about why you should visit Kents Cavern, but also to promote online our charity message of education, conservation and heritage.

For us Website Vision was the only company that could understand this brief! All the team were extremely professional and hardworking, meeting every requirement we asked for, they were able to take our creative ideas and make them reality. Nothing was too much trouble. You’ve created for us a website we can be truly proud of and have far exceeded our already high expectations"

Tara Beacroft
Cave Conservation Officer

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