School Bus Pass

THE CLIENT

Go South Coast is a bus management company which runs school buses for a variety of schools and routes. We were first introduced to them in order to help to streamline the physical passes which were being issued to school children and to keep track of the subscriptions for each school year. While their requirements were more than reasonable they were a bit more bespoke than any of the standard membership services which they’d looked at could cater for.

Their chosen provider was capable of holding customer data and taking payments, but something a little more refined was required for pass issuing and customisation, and member management. To make matters more urgent they were struggling to manage their data manually, which was tying up 3 full-time members of staff and taking them away from their regular workload.

Catering to Customers

The Front End section, used by parents of children who travel on the buses, allows parents to search by either the child’s school or bus route, and then to choose their subscription based on where on the route their child would join the bus before being passed across to the membership system to add an image and pay. With tailored styling and layout, the customer journey is clear and concise to minimise time and hassle.

Supporting Staff

The custom CMS, used by Go South Coast staff members, takes the details inputted by subscribers and uses it to automatically populate a bus pass template, with colour coding to confirm which year the pass is valid for.

This can then be printed off directly onto a membership card to be issued to the relevant child, streamlining a process which used to be deeply time-consuming.