Originally opened in 1858 to carry passengers and quarried stone, the East Somerset Railway now operates as a volunteer-run Heritage Railway, bringing the steam railway to a new generation of visitors.
They approached us in order to update their website, enhancing the functionality and available information while helping to engage with potential visitors to encourage as broad a range of customers as possible.
It was also essential to create a clear booking journey for customers, helping to make buying tickets as easy as possible while generating income for the charity-run railway. Working with the railway’s ticketing provider we incorporated clear call-to-actions throughout the site, ensuring that they were easy for customers to find without being needlessly intrusive. With general ticketing links in the header and specific links on each event page we were able to help customers to find the information they needed and then arrange their trip easily, making the process quicker for them while reducing the admin load for the railway team.