CASE STUDY

The Milky Way

The Milky Way Adventure Park is a popular family friendly visitor attraction in North Devon, located between Bideford and Bude, near Clovelly.

Attractions on offer at The Milky Way range from roller coasters to soft play, with various seasonal events and scheduled shows running throughout the year.

WEBSITE GOALS:

With such a variety of content on their website, The Milky Way required a Content Management System (CMS) that would facilitate ease of management in order to keep visitors up to date with when the attraction is open, and what will be on on a given day. Our latest platform offered just that, with the addition of bespoke functionality to cater for the required integration between different sections of the website.

Working in coordination with the graphic design agency responsible for refreshing The Milky Way's brand, we designed a website that reflects the colourful and playful nature of the new brand by incorporating bold angles, textures and animations. A key focus of the new website was to target visitors on mobile devices, so the website was designed and built mobile first, focussing on ensuring page load times stay fast while keeping overall impact high.

Carefully positioning of ticketing links throughout the user journey, and a consistent transition from website to ticket purchase encourage visitors to buy their tickets online with minimal obstruction.

VIEW WEBSITE
The Milky Way Adventure Park
The Milky Way Adventure Park
The Milky Way Adventure Park

Module Focus: Interactive map

Analysis of visitor traffic to The Milky Way's previous website showed that a large proportion of traffic to the interactive map was coming through mobile devices, presumably by visitors at the park using it as a tool to navigate their way round.

With this in mind, we crafted a bespoke web app that works equally well on mobile and desktop to allow visitors to discover everything the attraction has on offer. The map is fully customisable through the CMS, with drag and drop positioning for the markers, and colour coding by category.

By integrating this map with the Rides module each ride displays a smaller version of the map within its page.

Fully Responsive

Module Focus: Calendar

As with many attractions, the opening times and prices for The Milky Way vary from day to day, and this needed to be communicated to visitors so they'd know when to plan their visit.

We designed a reusable component that would display the daily status for the current month for at a glance information, and a page that would show the whole calendar for the upcoming year.

Both these can be controlled from the simple to use Calendar module within the CMS, with its 'Click to Paint' system to assign seasons to days.

63%
Mobile Traffic
135%
Revenue
8.7k
Pageviews

(Comparing Mar 2017 with Mar 2018)

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