Because of the international audience, one of the most important features for the new site was the ability to display in a variety of languages. The tour itself can be accessed in 10 different languages so we needed to make sure that the site could keep up; to facilitate this we integrated a robust translation system which allowed each page’s key content and navigation to be added into the CMS in multiple languages. With the option to add additional languages in the future as needed the website is accessible for a wide range of potential visitors, helping to give them the information they need while boosting sales.
The design for the site was a no brainer; Stonehenge is so iconic that it speaks for itself. The tour already used the stones as part of their existing branding, so we were able to ensure that the same colours and silhouette motif were used throughout the site to reinforce the brand presence, helping to distinguish the tour from any competitors.
Stunning photos of the stones take centre stage on the homepage, with a scrolling slideshow, controlled via the CMS, offering visitors a taste of what to expect. This also has the added advantage of drawing the eye to the image of a bus ticket in the corner, helping to prompt visitors to purchase a ticket and see the sight for themselves.