Due to the international audience the Stonehenge tour targets, one of the key requirements of the website was to make it capable of displaying content appropriate to the chosen language. To this end, we integrated a robust translation system, allowing each page’s key terminology and navigation to be added in multiple languages through the CMS, with the option to extend to further languages as required in the future.
The running times for the tour vary through the year, so the website needed a clear way of indicating what times the tour would be operating for a given date, and taking into consideration the large proportion of mobile traffic to the website, thought had to be put into how best to get this information across to mobile surfers.
In order to facilitate this we placed large call to action icons on the mobile homepage, encouraging a browser to either buy tickets, view timetable or check the itinerary, streamlining the user journey towards desired conversion paths. The timetable page itself is fully responsive, designed to deliver information without causing frustration to either mobile or desktop users.