An old country branch of the Great Western Railway, WSR is made up of 20 miles of track with 10 scenic stations and is a hugely popular tourist attraction, running a range of trains and special events throughout the year.
Working alongside the client we used our CMS platform to build a bespoke solution to allow them to quickly and easily manage the day to day running of the website. It also allowed them to set up events and experiences well in advance to streamline administration and encourage early ticket sales to maximise revenue.
Using our calendar module we introduced a daily train departures timetable, with colour coding and further information governed through the CMS to allow the team to clearly display which trains were available to customers on any given day as well as promoting any upcoming events to boost attendance.
This was supplemented by a custom Events and Experiences module which integrated with WSR’s online ticketing provider to pull through train dates, times, and availability so that the admin team could populate the event info once and have it in sync on both systems, with live updates as customers book.
We also utilised AWS’s scalable hosting solution to ensure that the WSR website was always stable, with AWS matching any dramatic increases in traffic; this was particularly useful when WSR put tickets for their Flying Scotsman event online, which flew out of the door almost as quickly as the train itself! With the hosting automatically scaling up the system kept running as smoothly as ever allowing customers to have the best possible purchasing journey.