CASE STUDY

Murder 57

Murder 57 is a murder mystery entertainment company which creates captivating murder mystery events at venues across the UK as part of their guests’ mini-breaks.

With professional actors playing the roles of victim and suspects, guests are able to put their brains to work, trying to puzzle out the truth before it’s too late!

While Murder 57 are now well established, with over 100 murder mystery plots across 60 venues, when we met them they were just starting out, in need of a logo, engaging brand, and full website. We were able to work with them to establish a brand identity which they loved, as well as a bespoke website to manage their various events and venues.

Identifying Suspects

As a relatively new company, albeit one with highly experienced staff, Murder 57’s main requirement was to quickly build an established online presence to drive sales and increase brand awareness.

A clear brand was key to this, with their website and marketing content needing to appeal to customers looking for a weekend break with a hint of intrigue.

They also needed to ensure that their website was both clear and user-friendly, to encourage customers to find and book events online, increasing sales revenue and minimising administration time.

Murder 57
Murder57
Murder57

Working the Case

Our first step was to establish a strong logo; working with the specifications provided by the client our designers produced a range of different options and colour schemes for Murder 57 to consider, tweaking them as required until they were exactly what they wanted. Using this as a starting point we were then able to get to work on the website, ensuring that it tied in to the chosen theme and mood.

Using our established CMS platform as a starting place we developed a custom event and calendar module to manage and display events and venues, allowing customers to search using their postcode or town and to filter by date to find the perfect event for them. Customers could then select either an event or a venue depending on their preference, and view the different options available to them. As part of this, we integrated with Murder 57’s online ticketing provider, passing the customer across to pay once they had selected a date and location. This integration allowed us to cross-reference availability to ensure that customers were only shown events which had sufficient space still remaining.

The website was also optimised, with full control of search engine meta data to quickly build an online presence using keywords throughout the site to target potential customers. With easy access to update the site’s content, including venues and events, administration time was heavily reduced, with changes appearing on the site as soon as they had been made.

Murder 57
Murder 57
Murder 57

Serving Justice

Since our original work with them, Murder 57 has gone from strength to strength, with ever more plots and venues regularly being added to their portfolio.

With their online brand established and a web system which allows them to easily manage their business they’re incredibly popular with their customers and are regularly in touch to continue building on their success.

We’re thrilled to have been a part of their journey and look forward to seeing where they go next!

"It has been a pleasure to work with Carl and the team at Website Vision who have helped us create a fully functional ticket based website for the UK’s leading Murder Mystery company. Their experience and knowledge of web design is brilliant and has allowed our company to grow and have a similar web presence as larger companies.

The team are always on hand to help if we have a question, concern or new idea and a solution is always readily available. We have recently undergone a number of improvements on our website which were implemented quickly & efficiently, whilst having the flexibility to change strategies if the web design did not appear how we envisaged.

I would highly recommend this company to any other businesses who want an efficient and professional website."

Jamie Owen
Murder 57

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