The Customer Journey
Essential features included providing a clear calendar system, and easy to reach train timetables and updates. As the Railway was also making use of DigiTickets functionality we were able to provide an integrated calendar module on the main home page. This allowed us to sync the data from their ticketing page and pull through events and availability, making it easier to see what’s on each day before committing to buying tickets. Having this module in place promotes a slick and easy booking journey for customers.
With the railway positioning itself as a perfect activity for both tourists and enthusiasts, providing up-to-date information for the location was a requirement to really show the area’s potential for those traveling from afar. Our designers implemented a simple yet effective ‘Visitor Information’ section on the home page, offering information relating to everything from local stays and walks, right through to whether 4 legged friends are able to make the journey, along with other aspects of the local amenities.