East Somerset Railway

Originally opened in 1858 to carry passengers and quarried stone, the East Somerset Railway now operates as a volunteer-run Heritage Railway, bringing the steam railway to a new generation of visitors.

They approached us in order to update their website, enhancing the functionality and available information while helping to engage with potential visitors to encourage as broad a range of customers as possible.


While the railway already had a website in place time moves fast in the web world and it was time for an overhaul. Looking at analytics for the site and listening to the railway team we focused on the key information which customers look for before visiting, working to create an intuitive and informative page to allow customers to easily plan their trip.

The new website was built using responsive techniques and up to date web technology, placing the new site on a solid foundation. We also incorporated essential features, including a dynamic timetable and calendar to allow customers to quickly see what was happening at the railway on any given day, something which had previously been tricky to work out at a glance due to a busy schedule and varying running times. With the ability to manage the timetable from the CMS using any device the ESR team were able to keep the site up to date, ensuring that customers could have the key facts right at their finger tips in order to plan their day via the website and then enjoy a seamless visit.

East Somerset Railway
East Somerset Railway
East Somerset Railway


It was also essential to create a clear booking journey for customers, helping to make buying tickets as easy as possible while generating income for the charity-run railway. Working with the railway’s ticketing provider we incorporated clear call-to-actions throughout the site, ensuring that they were easy for customers to find without being needlessly intrusive. With general ticketing links in the header and specific links on each event page we were able to help customers to find the information they needed and then arrange their trip easily, making the process quicker for them while reducing the admin load for the railway team.


With the site up and running we’ve been delighted to see the positive effects for staff and customers alike. With reduced admin time and increased visitor numbers the railway is going from strength to strength and we look forward to continuing to work with them long into the future.

"Working with Website Vision has been great! They are professional, efficient and friendly and their service has been second to none. They created a stunning new website for us which looks amazing and functions smoothly for both us and the customer. The East Somerset Railway cannot recommend Website Vision highly enough."

Julia Nest - Marketing Officer
The East Somerset Railway

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