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Rare Breeds Centre

CASE STUDY

Rare Breeds Centre

The Rare Breeds Centre is a farm park attraction owned and run by Canterbury Oast Trust, a charity which supports adults with learning disabilities.

We worked with them to incorporate their existing colourful branding into a new website to appeal to their target audience.

FINDING CLARITY

With regular events running at the centre it was essential that the website could clearly and concisely display all of the relevant information to customers without unnecessarily crowding each page. We introduced an extensive plan your day section, including an events planner, daily schedule, and facility details to allow customers to quickly and easily find the information they needed in order to visit.

We also added both an interactive map, showing the general layout of the centre and the various activities on site, and individual pages about the different attractions and animals so that customers could discover more detail if they wanted it without having to wade through when they didn’t need it.

Rare Breeds Centre
Rare Breeds Centre
Rare Breeds Centre

SIMPLIFYING BOOKINGS

Working with the centre’s ticketing provider we introduced a clear ticketing flow to the site as well, highlighting the ability to ‘buy tickets’ in an unobtrusive docked header so that customers are able to choose to visit at any point, regardless of where they are on the website. We also introduced direct ticketing links from the specific events, allowing customers to naturally proceed from viewing an event to booking onto it without having to find it separately on the ticketing site.

SATISFYING RESULTS

Without our intuitive CMS platform tying the site together and allowing staff members to easily update any and all of the content the website has been a huge success, helping to promote the many excellent activities available while boosting funds for a valuable charity.

"Website Vision are always on hand to help - whether that’s to fix an issue, share their expertise or just answer a question. Thanks to them, we have a responsive, optimised and flexible website. A really friendly, collaborative & knowledgable bunch."

Adam Lange
ICT Co-Ordinator

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