Wild Planet Trust

Established in 1957 as the Herbert Whitley Trust, Wild Planet Trust owns two zoos across the South West, as well as other reserves.


While the zoos are run as visitor attractions the trust is first and foremost a conservation charity. However, when the global pandemic closed their zoos, Wild Planet Trust needed to find alternative ways to continue to generate revenue and keep up their good work.

Setting up an online shop allowed Wild Planet Trust to continue to sell the stock from their gift shop. This in turn allowed them to also grow their audience across the country whilst generating interest and income from outside of their zoo.

An engaging e-commerce experience

The success of an e-commerce website is predicated on the ease with which people can buy products. The shop needs to be simple, clear and easy to use.

For Wild Planet Trust we established a clear menu on the website to help guide customers to quickly find what they are looking for. With the added advantage of on-page filters, it makes it a frictionless process for customers to find their perfect product.

Mobile view
Mobile view
Mobile view

Built for mobile devices

All modern websites need to be responsive and work perfectly on all types of devices. With online shops, it is incredibly important that all features and facets of the shop work as seamlessly on mobile as on desktop devices.

Around 4 out of every 5 website visitors are viewing the site on a mobile device. Recent research shows that those on mobile devices have a higher buying intent than those on desktops. Google's research shows that 92% of those who searched on their phone made a related purchase.

Therefore, a key part of our design and development was focused on ensuring Wild Planet Trust's online shop delivered a first-class mobile experience.

Easy admin access

To grow and develop an e-commerce website it is important that it is really easy for staff members to be able to add products and get information about sales.

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