CASE STUDY

Wild Planet Trust

Established in 1957 as the Herbert Whitley Trust, Wild Planet Trust owns three zoos across the South West, as well as other reserves.

Logos

While the zoos are run as visitor attractions the trust is first and foremost a conservation charity and they approached us to help build a set of websites which really reflected that.

A design team had already created a cohesive feel and brand identity for the zoos, so we had the exciting task of transforming that into three complementary, comprehensive and feature-rich websites to really pull visitors in.  

Homepage

The homepages on each website were key to draw visitors in to engage and revisit, so a primary focus was to make sure that they were interactive and informative. We implemented panels to pull up-to-date information through from other sections in each website, displaying events at the zoo, recent news, and current talks and activities. This was supported by the powerful CMS platform, which allowed team members to quickly and easily keep each site’s content updated, pushing visitors to visit the sites regularly to keep up with developments.

As part of this, we also implemented a ‘what’s on today’ section, to be directly controlled by staff through the CMS. This was configured to be able to be set up in advance for any repeating events so that the zoo teams could complete it in bulk and then not need to worry about it, while customers were still kept fully up to date.

Wild Planet Trust
Wild Planet Trust
Wild Planet Trust

Day Planner

The day planner functionality was also key; this was designed to allow potential visitors to compile lists of events and activities which they were interested in, with the ability to take it with them on the day. Again, this increased customer engagement, as well as zoo visits, showing potential visitors how much there is to do and see at each of the parks.

The day planner is also able to include any animals which visitors specifically want to see during the day. Each website includes an animal A-Z which was also built as a bespoke model to be controlled through the CMS. Staff can add, edit, and remove profiles based on the species in residence at each zoo, adding interesting facts and pictures for customers to view and base their days on.

Competitions

The Trust also run regular competitions, as a way of giving back to their visitors. In order to facilitate this we built a custom competition management section into each website, allowing the teams at the zoos to set up unique forms for customers to fill out when entering. With the ability to select a random winner too, the functionality has helped to save valuable time as well as encouraging visitors to get further involved with the zoo.

Conservation

The focus on conservation was, of course, our guide right from the start of the project. A conservation tab features prominently in the menu on each page, and the link to the Wild Planet Trust website sits in the header, alongside links to the other zoos. Content throughout the site finishes the job by remaining on brand throughout, ensuring that visitors are aware of the zoos’ emphasis on protecting the natural world.

We’re delighted with the response which the new websites have received and look forward to continuing to work with the zoos  and helping to promote their vital message going forward.

"We are absolutely delighted with our new fully responsive website. Website Vision have seamlessly combined great design with superb functionality. From the initial concept through to the official launch, Website Vision worked closely with us to deliver a website that was totally on brief and even exceeded our expectations.

The team at Website Vision are highly skilled and professional but also easy to work with and I would not hesitate to recommend them."

Katherine Sobey
Marketing Manager - Paignton Zoo

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